Vistra underwent a brand refresh in 2024, which extended to Vistra Fund Solutions. The new brand demonstrated the brands role in alleviating friction and growth ambitions and the Fund Solutions team were looking for a creative campaign that demonstrated the brands new positioning and tied to the USP's of their Real Estate Funds expertise in the market.
The resulting campaign was an animation led concept that spoke to Vistra's USP's in this space and demonstrated these USP's visually in a way to grab the audience's attention while remaining true to the brands new guidelines.
