With a relationship spanning more than a decade, we partnered with Jersey Finance to deliver a complete brand refresh and website transformation, supporting the evolution of Jersey’s international finance centre on the global stage.
As the promotional body for Jersey’s international finance centre, Jersey Finance’s existing website and visual identity no longer supported its ambition to showcase Jersey as a modern, well-regulated and forward-thinking global financial hub. It wanted its brand and digital presence to reflect the scale, credibility and innovation of Jersey as a leading IFC, while serving a wide range of international audiences and stakeholders. This included managing a significant volume of content, while delivering a seamless experience for both member and non-member audiences.
Working collaboratively with the Jersey Finance team, we brought together brand, digital and user experience to deliver a comprehensive brand refresh alongside a full website rebuild. We focussed on creating an expressive, contemporary identity and digital platform that could clearly communicate Jersey’s proposition, while remaining flexible, secure and scalable.
One of the most technically complex platforms we’ve delivered, the website was designed to support large volumes of content, multiple audience journeys and a sophisticated user experience. Built using headless technology, the platform includes a secure member portal with Salesforce integration, enabling Jersey Finance to manage content, access and engagement across their global network.
We designed and built a website that balances clarity with sophistication, capable of supporting large volumes of information and diverse user needs without compromising performance or accessibility. Careful consideration of brand architecture ensured the overarching Jersey Finance identity worked seamlessly alongside key sub-brands such as Funds Focus and Sustainable Finance, creating clarity across multiple propositions without diluting the core brand.
Following launch, we continue to support Jersey Finance through ongoing website management and brand guardianship, ensuring the brand is applied consistently as new initiatives, campaigns and materials are developed. We also support continuous improvement through an ongoing user experience optimisation programme, helping refine user journeys and strengthen performance over time.
Jersey Finance now has a cohesive brand and digital platform that reflects its role as a modern promoter of a leading international finance centre. The refreshed website provides a clear, credible and engaging experience for global audiences, while the new brand creates a consistent and contemporary presence across every touch point.
With improved architecture and member functionality, the website makes information easier to access while supporting deeper member engagement , giving Jersey Finance the tools to evolve its digital presence as its international network grows.
Our ongoing partnership ensures the platform and brand continue to evolve alongside Jersey Finance’s ambitions for the Island and its economy.
LabelWe came to Switch with a clear ambition: to evolve our brand and website in a way that reflected not just who we are now, but where we’re headed. This wasn’t about a cosmetic refresh, but about creating a brand that could work harder for us, resonate with our audiences, and reflect our strengths. It's made it easier for our internal teams to work with day-to-day and enables us to communicate with greater confidence and consistency, and that’s having a really positive impact.
LabelThis project was about creating a bold, modern brand to stand out in the competitive international financial centre market. Jersey Finance needed a brand and digital platform that could represent an international finance centre for the long term. Our role now is to help safeguard and evolve that foundation as their story continues.