For Digital Jersey, the island’s government-backed digital development agency, being digital leaders is fundamental to their brand position as ‘the voice of the industry’.
Digital Jersey wanted to update their brand and consolidate their segmented web presence, merging their existing four platforms into one comprehensive website. An intelligent website, highly visible online presence and visually-strong brand were essential parts of achieving their goals, both in local sector development and in attracting inward investment in Jersey’s digital economy.
With a key focus on innovative design, informed by intelligent SEO and a data-driven digital marketing strategy, Switch have helped Digital Jersey achieve and exceed their online goals since the launch of this award-winning website and digital strategy in 2018.
Strategy & planning informed by expert insight.
Digital Jersey chose Switch to update, enhance and evolve their digital presence with a refreshed brand and innovative, custom-built website.
The new website had to fuse the existing functions of their jobs portal, member portal, business support services and Digital Hub resources, as well as improve User Experience (UX) and site navigation, increase off-island visibility, and ultimately present the company as leading the way in Jersey’s digital sector.
Working closely with Digital Jersey, Switch formulated an informed project plan centred around progressively modern website functionality, unrivalled UX, informed content creation and expert search engine optimisation (SEO), with a planned growth strategy driven by dynamic digital marketing.
Collaboration, creation, innovation.
To achieve Digital Jersey’s vision, Switch’s phased project plan tied together the expertise of our creatives, web developers, digital marketers and content creators.
Following a discovery brand-workshop with Digital Jersey, we performed a full brand overhaul to align the visual language and key messages with the findings and desired positioning. A comprehensive set of brand guidelines were developed to document the new digital friendly logo, vibrant colour palette, font, hero 3D brand-assets, iconography and key templates to ensure brand application and tone of voice consistency. Finally, a full suite of assets were delivered including digital imagery, video and animation as well as print brand collateral.
The visual front-end of the website was designed in partnership with the refreshed brand and driven by an insightful UX strategy, with usability and user interaction at it’s heart.
Behind the scenes, we built a bespoke streamlined WordPress content management system (CMS), integrating Digital Jersey’s existing platforms into one cohesive website infrastructure which was then subjected to rigorous Quality Assurance (QA), security, design and functional testing.
To ensure organic excellence, Switch implemented a tactical SEO strategy, informed by best-practice in search engine marketing (SEM), informed content creation, conversion rate optimisation (CRO), local SEO, website migration and technical SEO implementation included advanced analytics. This was supported by an ongoing SEO framework and digital marketing strategy which continues to this day.
Organic success, increased engagement and an internationally-recognised brand.
Improved organic visibility, intuitive site functionality an award-winning website and an internationally recognisable brand presence have been integral in Digital Jersey’s continued success in driving tech sector growth. Digital Jersey continue to engage Switch as their strategic digital partner, working closely together, with an open, honest relationship in creating and achieving proactive results-driven strategies.
The team at Switch are professional, creative and definite experts in their fields. We continue to use Switch both for our website development work and also for digital marketing which they are very skilled at. Our measurements particularly via the website are positive and we get great feedback from the digital industry both on and off island. I would highly recommend Switch for branding and website work, they are very supportive, reactive and help us achieve positive results.